CAMPAIGN LAUNCH VIDEO
I was responsible for all aspects of design, direction (including live-action), and animation for this award-winning video produced at Cox Inc. The video was produced to build awareness around the national sustainability program launch, Cox Conserves. As part of its sustainability initiatives, Cox Enterprises has completed a total of 30 solar projects, it was very rewarding to be a part of this great initiative.
— PROJECT INFO
Campaign Launch Support - Live Action/Motion Graphics
The request for the video involved the text-on-screen which presented all sorts of challenges with composition, layout, and keeping the content engaging for the viewer while delivering the facts.
PROJECT BREAKDOWN
As always started with storyboards and communicated a vision for the piece.
STYLE FRAMES
Utilizing well-designed typography and strategically placed cards to hold copy on each scene, the layout started to work where the copy became part of the design as opposed to feeling like an add-on. It was then to capture the right footage, I collaborated with a drone operator who was on-site to capture the essential shots.
— PROJECT OUTCOME
Campaign Awareness, Brand Recognition
The response to the campaign was massive, the video was picked up by the ATL media and got featured a few on a few places including the GDUSA- 2019 Motion Design.
Here is the link to the feature.