GOBEYOND CAMPAIGN - GOIZUETA BUSINESS SCHOOL
During my tenure at Emory University, I had a chance to creative direct multiple national advertising campaigns for the Goizueta Business School, one of the nation’s top-ranking schools. I managed the creative over multiple digital campaigns and national spots from concept to execution.
— PROJECT INFO
Goizueta Ads
Here are two of my favorite ads that were broadcasted and some displayed at the Hartsfield-Jackson Atlanta International Airport and throughout the Southeast United States. Other than overseeing the internal team, and leading animation I also managed 3Ps to ensure the physical displays were perfectly executed.
ANTHEM FILM
At a place where the status quo has never been an option, innovation leads to success. This belief has been a part of Goizuet’s ethos since the very beginning.
PBS AD - KINETIC TYPE
The extension of the GO BEYOND campaign at scale, promoting the idea of Goizueta helps start businesses that strengthen neighborhoods.
PRODUCTION NOTES
Here are some images from the production floor. The team had to work on multiple screen sizes for digital billboards, POPs, and online ads which multiplied the deliverables. We developed a system, that allowed multiple screen sizes to be supported.
— PROJECT OUTCOME
Successful launch of the Campaign to bring more exposure to the new brand.
Here are ads that we displayed at the Hartsfield-Jackson Atlanta International Airport.
