AWARENESS VIDEO AND GRAPHICS PACKAGE
The Emory Brain Health Center stands proudly among the elite 25 chosen sites to partake in a pioneering study by the National Institutes of Health (NIH). This study aims to illuminate the intricate landscape of sound brain development and behavior during the critical phase from infancy to early childhood. In crafting this emotive vignette, I helped channel the perspective of a family member, capturing the unfiltered and sincere essence of the visual narrative.
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Live-Action Shoot, Art Direction/Animation
Part of my role as an ACD was to oversee the video production and post prodution. I stay hands-on through out from design and animation to overseeing the production on-set.
GRAPHICS PACKAGE - ART DIRECTION
Graphics were created to replicate the feeling of emptiness caused by this dreadful disease. The gradual and deliberate growth of randomly positioned circles within the composition mirrors the deteriorating state of the brain, with multiple circles representing the disease's impact on faculties like memory, cognition, judgment, language, and problem-solving.
— PROJECT INFO
Series of 7 video spots delivered
Part of a series of vignettes, this massive campaign was very well received resulting in Emory receiving $5.7 million NIH award to join a national study on early brain development.