— PROJECT INFO

Instructional Videos, Building a Motion System

Create a series of videos to provide step-by-step instructions to users on key tasks as defined by the most active user journeys. Since the series would include so many individual deliverables, we developed a creative execution strategy.​

• As a Creative Director, I led the development of a framework for the series including all storyboards, scripting, motion graphic elements, and UI animation​.

• Since the site/UX was still being developed, User instructions were developed in After Effects to allow us to easily adjust for updates to the content mid-stream.

• Engaged an external partner to execute at scale under my direction and following the established framework.

MOTION SYSTEM

The images below showcase how the framework is applied to various brands with the help of the toolkit that is built as a subset of a greater motion system under the Synchrony brand. The system was used in building educational content for millions of customers for brands like JCP, Floor & Decor, Loews, and Sam’s Club. The most important part of my role was overseeing the documentation of repeatable elements and building components. Ultimately being the bridge between the UX and video production team.

— PROJECT OUTCOME

Lowe’s Pro Instructional Videos

The result was a 24-video series spanning everything from how to register for access and how to make a payment to an overview of INT – a key benefit of the PROX product. ​

Both hyperlink and embed code was provided to allow for:

• Training customer service representatives on the new site​

•  Targeted customer communications including emails promoting the latest features​

• Customer service via live chat (Sydney)​

• Embedded on the FAQ section of the website.