COXPAC CAMPAIGN

I designed and directed this digital campaign that was launched to strike curiosity within employees and corporate leaders. The objective was to raise awareness and ultimately influence the senior leaders at Cox to support the campaigns of candidates for elective office.

— PROJECT INFO

CoxPAC Campaign, Video Series and eMail

The mission of CoxPAC is to advance the company’s long-term business objectives by supporting Congressional candidates who further the business and industry goals, and who represent the employees and the communities where they do business.

CoxPAC was formed in 2010 and has been an important part of moving Cox forward. A series of 3 videos and an email campaign was developed to support the campaign. Illustrations of the 5 central cities with a strong Cox presence were captured in the cityscape layout.

EXPLAINER VIDEO

Below are samples from the production floor. I always start with storyboards (pencil on paper), then style frames, and the final video. Continuing to work iteratively simplifies the process for the client in easily digestible bites.

 

EMAIL DESIGN/DEVELOPMENT

Here are some examples of deliverables created for D.C. and Atlanta, 2 of the 5 cities captured in the campaign. I used pencil and paper and Adobe illustrator to build the famous landmarks.

 
 
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