TESTIMONIALS VIDEO/PRODUCTION

The Goizueta Video Series entitled “Profiles in Success” explores the stories of the school’s alumni, to understand their unique career paths and the ways their degrees influenced and impacted their direction. This series seeks to foster credibility and trust among prospective students by spotlighting accomplished alumni who have forged successful careers, effectively marketing their MBA Program, and reinforcing the Goizueta brand image.

— PROJECT INFO

Testimonial Videos/Brand Awarenes

As an ACD I was tasked with overseeing the production from start to finish. This massive campaign was shot in multiple cities, and my responsibilities included scouting locations and directing the artistic aspects of the shoots to art directing/crafting the look and feel of the creative that ensured both top-notch quality and seamless cohesiveness throughout the series.

LET THE FUN BEGIN

Below is an early test, trying out a live-action shot to infuse the ribbon while experimenting with a different option.

LET’S MAKE IT CLASSY

The established GBS brand featured a ribbon element that was consistently used across their communications. I drew inspiration from this concept and incorporated it into the series as an intro shot in a way that seamlessly blends with the shot rather than feels like an add-on.

FINAL VIDEOS

B&W imagery at the beginning of the videos became the signature of the series, serving as a prologue.

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