Dreams - Social Media Campaign
I creative directed this social media campaign. The idea was to take the audience on a journey, witnessing someone's dream come true before their eyes, culminating in a magical reveal.
— PROJECT INFO
Dreams Social Media Campaign
A social media campaign was launched to raise brand awareness for Synchrony Bank. In addition to the overall objective, the social media team wanted to improve the conversion of viewers that are in the consideration stage of the funnel. Each creative is delivered separately to run on Instagram, Facebook Newsfeed, and Marketplace.
FINAL SPOTS
Here are some of my favorites, keeping the style cohesive as multiple creatives worked
on the pieces was the key to bringing success to the overall campaign.
