MOTION AS A BRAND LANGUAGE

Designed to unify Synchrony’s visual identity across touchpoints, this system brings consistency, clarity, and warmth to every interaction — supporting a more approachable, consumer-friendly experience.

— PROJECT INFO

Brand Experience, Motion Systems and toolkits

Focus - Establish baseline standards for the motion design language.

  • Lack of standardization across core design elements​​

  • Ineffective guidelines that allow different interpretations each time​​

  • Lack of consistency in brand experience​​​

UNIFIED BRAND EXPERIENCE

The Synchrony Logo Animation forms the foundation for the Motion Guidelines. In its design and animation, we see qualities that make Synchrony stand apart: strength, unity, and grace. Everything is derived from this original movement, curves, dynamic cuts to build toolkits and presets.

 
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