MOTION SYSTEM

Central goal: unify Synchrony’s motion design to represent the brand, serve the product, and provide consistency across all touchpoints supporting a much more approachable consumer-friendly brand.

— PROJECT INFO

Brand Experience, Motion Systems and toolkits

Focus - Establish baseline standards for the motion design language.

  • Lack of standardization across core design elements​​

  • Ineffective guidelines that allow different interpretations each time​​

  • Lack of consistency in brand experience​​​

UNIFIED BRAND EXPERIENCE

The Synchrony Logo Animation forms the foundation for the Motion Guidelines. In its design and animation, we see qualities that make Synchrony stand apart: strength, unity, and grace. Everything is derived from this original movement, curves, dynamic cuts to build toolkits and presets.

 
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