EMAIL CAMPAIGN
I creative directed and led the animation/production team to deliver more than 100+ final assets. I worked closely with the internal design/copy teams and an outside agency, Merkle, who managed the coding and launch of the email, my responsibility was to ensure the final deliverables were executed and delivered on time and budget.
— PROJECT INFO
12 Days of Cheer Campaign
Designed to drive incremental card usage & engagement across all participating SYF portfolios. Each day, registered cardholders will receive an email with the special “time of the day”. they will earn the chance to win a prize (up to $1,000 statement credit).
MASSIVE PRODUCTION
Below you can see folders inside of folders waiting to be delivered.
FIND THE CLOCK
The goal was to find the clock below hidden somewhere in each image. People from different time zones would need to see a different image showing the time based on where they are located.
