PRODUCT SPOTLIGHT
I was responsible for all aspects of the design, direction, and animation of this product launch video for a SaaS start-up looking to make a difference in corporate responsibility.
— PROJECT INFO
Product Launch Video
Civian is the Industry’s first cloud-based tool that allows businesses to understand their communities better by measuring their investments via real-time customer data, which is instantly ready to view on a dashboard. The ask was to showcase how easily the platform works and can be integrated into their CSR Platform.
PROJECT BREAKDOWN
Storyboards are a must-have step to obtain client sign-off in any video project. This level of planning has played a significant role in delivering a wide range of assets, from UI animations to 3D visualizations, to communicate the narrative of this new platform effectively.
TECHNICAL SET-UP
it was important to have a flexible/art-directable layout for the city. GSG’s city kit paired up with a plain effector inside of Cinema 4D was a perfect set-up.
REDSHIFT/SHADER GRAPH
Setting all the materials up correctly for the call-outs which were rendered in AE and then controlled by the effectors in C4D made the process so much easier to keep the layouts flexible and art directable.
STYLE FRAMES
One of the most important steps in the production process was to get alignment on the designed still frames before moving into animation.
2D/UI ANIMATION
Using After Effects 2D cards were designed and animated, for ease of use they were then distributed using a cloner in Cinema 4D.
— PROJECT OUTCOME
Brand Awareness
I am thrilled that this project was featured on Behance twice for both “Best of Motion” and “Best of After Effects”.